Communication strategy & visual solution for physiotherapeutic clinic

My client is a physiotherapist specialising in pelvic floor issues, based in Berlin. After our meeting, we identified English-speaking expat women as the target audience, as my client is one of the few professionals in the area fluent in English. I created a communication strategy that caters to the client’s need for a low-maintenance and gradual approach. I rewrote and redesigned the English version of the website while maintaining the existing colour scheme and logo. Additionally, I developed a metaphorical visual concept for the website and social media, allowing us to avoid using real photographs of individuals and their bodies.